Dive into the revolutionary realm of virtual production, where the boundaries between the physical and digital worlds blur seamlessly. Gain an understanding of the tools and techniques used in virtual production, from state-of-the-art AV equipment to software that creates compelling digital environments. We’ll cover how to identify when a project is best suited for virtual production compared to more conventional production methods, ensuring you choose the most efficient and impactful approach for each project. Join us to unlock the potential of virtual production, sharpen your decision-making skills, and understand the unique advantages it offers over traditional production techniques.  

Join the September Power Hour to:

  • Understand AV’s role in virtual production and how to identify the client’s goals.
  • Learn the AV components used to create real-time environments in solving needs for training, advertising, events, etc.
  • See how easily virtual environments and locations can be implemented to meet client expectations.

Register Now

 

Sponsored by:

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Investments in streaming media are expected to increase in the post COVID-19 world and the proliferation of audiovisual content is driving demand for video services, according to AVIXA’s IOTA report. Corporate live events producers and video production service providers can get the latest on key trends and technologies for AV content creation and distribution in AVIXA’s monthly Broadcast AV Power Hour. Learn more about the Broadcast AV Power Hour series. 

 

AVIXA_RU CTS: 1 CTS-D: 1

    Moderator Information

    David Maldow
    Founder & CEO
    Let's Do Video

    David Maldow is the Founder & CEO of Let's Do Video and has been covering the visual collaboration industry, and related technologies, for over 15 years. His background includes 5 years at Wainhouse Research, where he managed the Video Test Lab and evaluated many of the leading solutions at the time. David has authored hundreds of articles and thought pieces both at Telepresence Options, where he was managing partner for several years, as well as at Let's Do Video. David often speaks at industry events and webinars as well as hosting the LDV YouTube Live Stream.

    Speaker Information

    Craig Frankenstein
    Senior Director, Digital Media
    FORTÉ

    Craig has spent more than 30 years helping organizations reimagine how they connect, communicate, and engage. As a recognized leader in Digital Workplace, Corporate Broadcast, and Live Events, Craig leads a team of Solution Architects at FORTÉ who design strategies and deliver cutting-edge solutions across diverse industries both domestically and internationally.

    Blending his passion for traditional broadcast, audiovisual systems, and UC platforms, Craig serves as a trusted advisor to FORTÉ clients eager to elevate their corporate communication initiatives and productions. Known for his creative problem-solving and deep technical expertise, he thrives on turning complex challenges into seamless, impactful experiences.

    Matt Morgan
    Regional Sales Manager – Corporate, USA South
    Ross Video

    Matt Morgan is Ross Video’s Regional Sales Manager for the Southern U.S. corporate market. He helps organizations design and implement video solutions that elevate how they communicate, engage, and connect with their audiences in live events, executive messaging, and everyday collaboration.

    With more than 15 years in the industry, Matt brings a strong background in live production, broadcast technology, and systems integration. Before joining Ross, he served as the lead broadcast engineer at Life.Church, the largest church in the United States, where he managed a 4K broadcast facility delivering content to more than 40 campuses across 12 states and to viewers worldwide.

    Kendra Russell
    Director of XR & Virtual Production
    WarnerBros. Discovery

    Kendra Russell is an award-winning media executive and creative leader, currently serving as Director of XR & Virtual Production at WarnerBros. Discovery. With a career spanning across all facets of production — including shoot production, design, 3D and 2D animation, visual effects, editorial, print, digital, social media campaigns, and live broadcast — Kendra brings a uniquely comprehensive perspective to every project she leads.

    A 3-time Emmy Award winner, Kendra is known for her strategic vision, collaborative leadership style, and expertise in guiding cross-functional teams through complex, high-profile initiatives. Her skill set spans strategic planning, project management, budgeting, and fostering creative talent, all in support of delivering innovative solutions at the intersection of creative, technology and production.

    Event Information


    Date
    10 September 2025

    Time
    1:00 PM - 2:00 PM
    Eastern Standard Time

    Type
    Webinar

    Renewal Units:

    1 RUs