AV Events

Barbara Lange is a seasoned entrepreneur and accomplished executive business leader, with over 35 years of management experience. Her career includes serving as Executive Director and CEO for prominent global not-for-profit professional associations. Barbara is renowned for her exceptional leadership skills, effectively collaborating with Boards to optimize organizational performance and ensure enduring success. 

In 2022, she founded Kibo121, a consultancy committed to guiding industry towards sustainable solutions, encompassing environmental, social, and governance (ESG) considerations. In 2023, Kibo121 co-founded the Media Tech Sustainability Series (MTSS), a non-commercial program to aid the media tech industry on sustainability issues through webinars, training, and industry events.  

Barbara's achievements include executive leadership role at the Society of Motion Picture and Television Engineers (SMPTE) and the Hollywood Professional Association (HPA), two prominent industry associations. Previous roles include business development and product management functions at the IEEE. Presently, she serves on the board and chairs a working group of the Greening of Streaming industry initiative and is engaged with Compton and Co. She is a member of the International Society of Sustainability Professionals (ISSP), SMPTE, and the HPA.

Magdalena is a Sales & Marketing Project Manager at Visionect, a leader in sustainable digital signage solutions, creating energy-efficient, battery-powered e-paper devices. With nearly three years of experience at Visionect, she has skillfully delivered high-impact projects for a diverse range of clients, including globally recognized companies, educational institutions, hotels, cruise lines, museums, and retail shops. Known for her passion for exploring new projects and identifying unique e-paper application niches, Magdalena is committed to transforming client visions into reality.

In her role, she oversees client projects from start to finish, ensuring a seamless customer journey and delivering optimal results. She excels at building lasting client relationships and consistently exceeds expectations by applying her diverse sales and marketing expertise from prior roles across various sectors, including banking, global retail, embassies, and IT startups. Her background adds valuable insights into market positioning and elevates customer experience in every project.

Certified as a Scrum Master, she is passionate about project management and agile methodologies, consistently seeking ways to integrate these principles into daily work for maximum efficiency and flexibility. Currently pursuing a master’s degree in Marketing at the University of Ljubljana—ranked among the world’s top 500 universities—she is dedicated to continuous learning and professional growth, staying at the forefront of industry trends and strategies.