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Takeaways from D=SIGN Power Hour: How AI can Supercharge Your Digital Signage Operations

As artificial intelligence evolves, its ability to enhance, personalize, and optimize digital signage experiences is revolutionizing how brands connect with audiences. In our July D=SIGN Power Hour, moderator Samantha Powell, Manager of Industry Advocacy at AVIXA was joined by Ryan Cahoy, Director at AUO Display Plus America Corporation, Steve Durkee, CEO at Brightsign, and Jackie Walker, Retail Experience Strategy Lead at Publicis Sapient. They discussed how AI technologies – such as machine learning, computer vision, natural language processing and predictive analysis – can be integrated into digital signage strategies to drive engagement, automate content delivery, and deliver real-time insights. Key highlights from the discussion include: 

• The retail sector prominently uses AI in digital signage for personalization and data analysis through sensors and computer vision.
• It's crucial to understand customers' pain points and objectives, whether they aim to save time, streamline processes, or enhance customer satisfaction.
• AI addresses the challenge of being data-rich yet insight-poor.
• Selecting a partner knowledgeable about your client’s AI use case is essential.
• Don't hesitate to implement AI—design systems that are future-ready.
• Always consider the ethical use of data.
• AI is not a magic solution; the more you understand and identify its strengths, the better it will perform for you. 
  

Watch the full conversation here: D=SIGN Power Hour: How AI Can Supercharge Your Digital Signage Operations.