News & Trends

Takeaways from D=SIGN Power Hour: The Power of Connecting Your Digital Signage

To fully capitalize on the benefits of networking your digital signage, proper configuration and optimization are essential. We sought insights from industry leaders: Joel Bach, Senior Product Marketing Manager at Ericsson Wireless Solutions; Mark Megdin, Vice President of Channel Sales at Mobility Help Desk; and Courtney Radke, Vice President of Innovation at SageNet. They shared their expertise with our moderator, Samantha Powell, Manager of Industry Advocacy at AVIXA. Here are the key takeaways from their discussion:

• Plan Ahead: Start with a long-term vision, considering where you want to be in the next 5–7 years.
• Follow Core Principles: When planning your network, focus on modularity, standardization, and scalability.
• Network Traffic Analogy: Think of network traffic like a road trip. If you're in a hurry but encounter a traffic jam, you'll need to utilize technology to create fast lanes or HOV lanes. The same concept applies to managing traffic on your digital signage network.
• Consider Connectivity Options: Evaluate different connectivity options, such as broadband, fiber, cellular, and satellite. Multiple connections can provide redundancy and fallback options.
• Address Security Risks: Be proactive about identifying potential security risks in your network and implement the necessary safeguards.

For a deeper dive into this topic, watch the full conversation here: D=SIGN Power Hour: The Power of Connecting Your Digital Signage.