News & Trends

Takeaways from Broadcast AV Power Hour: Exploring Virtual Production

In September's Broadcast AV Power Hour, industry experts took a deep dive into the dynamic world of virtual production-unpacking the why, when, what, and how of getting started. Craig Frankenstein of FORTÉ, Matt Morgan of Ross Video, and Kendra Russell of Warner Bros. Discovery, joined moderator David Maldow of Let's Do Video to discuss AV's evolving role in virtual production and how virtual environments and locations can be seamlessly integrated to meet client objectives. 

Key Takeaways: 

• Virtual production is a powerful tool that enhances quality, boosts engagement, accelerates timelines, increases ROI, and strengthens storytelling.
• Begin with the client's goals. Use those outcomes to determine when virtual production is appropriate. A hybrid approach-starting with traditional methods and gradually incorporating virtual elements-can ease the transition.
• Right-size your virtual production setup. Ensure it's scalable, deployable, and supportable beyond day one. 
  
• Common barriers include cost, talent availability, and the learning curve. 
  
• AI can enhance virtual production, but success depends on understanding how to craft effective prompts.

Watch the full webinar: Broadcast AV Power Hour: Virtual Production.