Sadie founded Bubble Agency a PR, marketing and events company focusing on the entertainment technology, sports and AV business, in 1999 and is still very much the driving force. Using her 20 years of PR and Marketing experience she not only looks after the business side of things and client strategy but also promotes the role of women in the industries she works in through her work with Rise, Women in Film & TV and SVG Women’s Initiative. A keen traveller, she is trying to go to 50 countries before she is 50 and would like to spend more time on the golf course.