Jim Nista is an artist and creative director with a diverse career spanning three decades in the digital arts. He co-founded Motv Experiential, an agency specializing in interactive, immersive, and generative experiences. Jim’s work explores how technology can create dynamic, audience-driven content, including video wall art that evolves based on the current viewers. Previously, he founded Insteo, leading it to secure two software patents and earn numerous awards. Outside of the digital realm, Jim has a budding passion for traditional portrait painting, drawing inspiration from the techniques of the old masters.