Craig Park, FSMPS, Assoc. AIA is Director of Digital Experience Design at Clark & Enersen, where he leads integrated AV/IT/ESS design for higher education, research, and civic projects nationwide. With over 45 years in the audiovisual industry, Craig has shaped technology strategies for some of the most innovative learning and research environments. He is also the founder of CatalystFactor Consulting, an advisory practice helping professional services firms grow through AI-enabled strategy and business development. An award-winning thought leader, author, and frequent speaker, Craig brings a unique perspective on the intersection of design, technology, and leadership. Craig is a Fellow of the Society for Marketing Professional Services, an Associate member of the American Institute of Architects, and has served on the AVIXA Board of Directors. Craig is also an AVIXA Xchange Advocate.